HEDAYATI, Ali. Artificial Intelligence-Driven CRM: Enhancing Customer Engagement and Performance in the Iranian Retail Industry. International Journal of applied Research in Management, Economics and Accounting, [S. l.], v. 2, n. 2, p. 47–55, 2025. DOI: 10.63053/ijmea.40. Disponível em: https://ijmeapub.com/index.php/pub/article/view/40. Acesso em: 9 may. 2025.