MOHAMMADZADEH, Mehdi. Modeling the Impact of Artificial Intelligence on the Effectiveness of Relationship Marketing Strategies in Modern Iranian Banking Services: With an Approach to Improving Customer Experience. International Journal of applied Research in Management, Economics and Accounting, [S. l.], v. 3, n. 1, p. 1–7, 2026. DOI: 10.63053/ijmea.74. Disponível em: https://ijmeapub.com/index.php/pub/article/view/74. Acesso em: 22 feb. 2026.